Dear Partner and Friends,

Following LVMH's remarkable Q1 results, we look forward to seeing how other luxury brands and groups have performed. We anticipate impressive achievements across the industry, and 2023 promises to be another strong year for luxury!

High-end consumers prioritizing quality and exclusivity insulate the industry from current economic trends. In contrast to the aftermath of the 2008 financial crisis, we witness the rise of VICs (Very important Customers), whose spending remains robust. Some refer to this phenomenon as the "richsession"!

Moving on to our newsletter, we have much to share this quarter! Firstly, we are delighted to unveil a new video that showcases our evaluators in action, a common request from many of our brand partners.

Additionally, we recently published an article in Forbes on sales commissions. This piece explores how companies can motivate their sales teams and drive growth. We hope this provides you with some valuable insights. Furthermore, our recent study with the National Diamond Council has yielded valuable insights that we are excited to share.

At CXG, we always look to the future and believe that the intersection of luxury and the Metaverse is a topic that deserves attention. We share our ongoing views on this exciting development in this newsletter.

Finally, we proudly announce our recognition from SOS Children in The Philippines. As a company, we remain dedicated to positively impacting the world.

Thank you for your continued support of CXG. We hope you find this edition of our newsletter informative and engaging, and we look forward to connecting with you soon.

Christophe Caïs (I'm on LinkedIn)
Founder and CEO, CXG 

We heard that you were curious to meet some of them, so we've chosen to unveil the faces of a select few and asked them some revealing questions about what motivates them to work with us and support luxury brands with their CX.

As luxury sector experts, we partner with luxury customers to gather CX insights through store visits, omnichannel journey assessments, research studies, and more CX data and insights collection initiatives. Our evaluators are the invaluable voices behind our customer insights and VoC programs.

Striking the right balance: Creating An Equitable Sales Commission System

We explore if removing sales commissions is the key to a positive customer experience, and stress the need for a balanced commission system that prioritizes customer satisfaction over sales quantity.  

What's on our minds in the world of luxury?

Luxury brands focus on Very Important Customers (VIC) and offer customized experiences for greater loyalty and engagement. Innovation in this area is expected to reach new heights. 

In-Store Education at Diamond Jewelry Retailers is a key Driver of Customer Experience and Purchase Intent.

We recently conducted a study across national, regional, and exclusive retailers to uncover how natural diamonds (NDs) and laboratory-grown diamonds (LGDs) are presented in retail settings. 

Journey Into The Metaverse

Using our database of Evaluators, we ran an online survey across China, Japan, the US, and France. The survey gauged 688 respondents' current familiarity and understanding of the Metaverse, and addressed concerns around privacy and safety and the potential for retail, gaming, and socializing within the Metaverse. Interested in the results? Click here to read more.

Luxury Brands Stepping Into The Metaverse: Should we go now, or should we wait?

Will The Luxury Sector Embrace The Metaverse?

CXG Honored as Major Partner by SOS Children's Villages Philippines at Child Care Champ Awards 2022

We are thrilled to share that we have been recognized as a Major Partner by SOS Children's Villages Philippines at the Child Care Champ Awards 2022. We extend our gratitude to our clients, evaluators, and colleagues who have supported us in raising donations.

At CXG, we value your feedback on our services! To give back, we have pledged to donate $25 to SOS for every survey we receive. We are proud to announce that in 2022, we collected 310 surveys and raised $7,750. In Q1 2023, we have already received 110 surveys!

We remain committed to supporting SOS's mission, particularly in promoting education. Together, we can make a difference. If you would like to donate directly to SOS, please follow the link below.